Quickly summarized, the main goal was to attract people quickly and serve them only the most important informations. Thus the whole website happend to find the way into the web as a one-page website, which is a commonly used concept for those kind of websites.
Another interesting aspect was the color choice, which is “nude” and which appears to be pretty popular across the fashion industry, at the moment.
For this website we’ve used the Infinite Theme as a foundation and build on top our own child theme which contains all the various modifications.